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The Destination NSW Resource Hub is where industry, trade and partners can access and download Destination NSW marketing resources for promotional purposes. Assets include brand guidelines, industry toolkits and campaign logos.
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Feel New Campaign

Destination NSW’s Feel New campaign is an innovative creative platform that unifies Sydney and NSW and brings to life the diverse feelings our state inspires. The brand represents a new visual direction and fresh tone of voice, placing NSW top of mind as the destination of choice, and encouraging visitation across the state.

Register for the Resource Hub to search, select and download digital files that are ready to use. All content must be used in accordance with our Terms and Conditions